When talking with customers, what is the most important byproduct of discovery questions?

When talking with customers, what is the most important byproduct of discovery questions?

Question:

When talking with customers, what is the most important byproduct of discovery questions?

Options:

uncovering the customer’s organizational structure and decision makers

uncovering industry trends

uncovering the customer’s issues and desired business outcomes

uncovering who the competition is

Correct Answer

The Correct Answer for this Question is

uncovering the customer’s issues and desired business outcomes