What is the most important aspect of the buying cycle to understand early in the process to avoid surprises later in the sales cycle?

What is the most important aspect of the buying cycle to understand early in the process to avoid surprises later in the sales cycle?

Question:

What is the most important aspect of the buying cycle to understand early in the process to avoid surprises later in the sales cycle?

Options:

the customer’s existing infrastructure

the customer’s decision-making process

the customer’s budget limitations

the customer’s technical strategy for data center

Correct Answer

The Correct Answer for this Question is

the customer’s decision-making process