What is Plagiarism and How to Check Plagiarism in Content Marketing?

Plagiarism is the act of using other people’s ideas without crediting them. A person takes data from other websites and tries to change it and publish it under their own name. For example, one may collect materials from various sources and compose them in a new document.

In content marketing, plagiarism has various negative effects. If we utilize the articles of other websites in our marketing, it will create a bad effect on our target audience. While writing content, we should avoid plagiarism. 

In this article, we will discuss in detail what plagiarism is and how to check plagiarism in content marketing. After reading this, you will be able to understand plagiarism and its consequences in marketing.

What is Plagiarism?

The most basic definition is: Act of using other people’s work and ideas in your own words without giving them credit. 

Plagiarism is an unethical action that has severe consequences. Nowadays, detecting plagiarism has become very easy. If your work has plagiarism, it affects your reputation. It will destroy your writing career.

Publishers feel hesitant to accept the work of plagiarists. It means that even their legitimate work will not be accepted due to their bad reputation. That’s why it’s important to avoid plagiarism.  

Some Simple Types of Plagiarism

Here we have described some simple types of plagiarism which are committed by most people.

  • Intentional Plagiarism

In this type, you publish the work of someone else in your name. For example, if someone sends you their work or an article for proofreading, then handing this article with your name is a form of intentional plagiarism. 

In intentional plagiarism, the perpetrator copies some sentences, sections, and paragraphs for their content. In this plagiarism, they do everything intentionally.  

  • Unintentional Plagiarism 

You will be surprised to read out that you can plagiarise unintentionally. 

Hundreds of people write on one topic for their marketing. When they start writing on that topic that has been written about many times they involuntarily write similar stuff as others.

Sometimes they have already written on one topic and when they write on it again, It accidentally matches their previous work..

Unintentional plagiarism can be a problem for professional writers. It can damage                       

Their reputation. It can affect their client badly.

  • Plagiarism by Paraphrasing 

It is a common type of plagiarism that many writers don’t even care about. They do their work by paraphrasing. 

In plagiarism paraphrasing, you can rephrase words, sentences, and paragraphs from other articles. Plagiarism by paraphrasing consists of using another person’s ideas/work and putting in your own words without crediting them.

Some writers mistakenly assume that as long as they are using different words and phrases than the original source, their work is free from plagiarism.

But as we know from the definition of plagiarism that is not correct.

How to Check Plagiarism in Content Marketing?

With the help of the online plagiarism checker, we can check the duplication of content.

Here are some steps to check plagiarism in content marketing.

  • Every plagiarism checker has a simple interface where you can paste your text.
  • You can also upload a file here. It has an option to upload a file. After clicking the button, you can upload a file from your storage.
  • It shows one option to select the language. With the help of this option, you can check plagiarism in any other language.
  • After using the above options, you touch the check plagiarism button to complete the plagiarism method.

What will Get Highlighted in the Report?

After completion, you get a report of your content, which contains the following:

  • Percentage of plagiarism
  • Percentage of uniqueness 
  • Highlighted sections of duplicated parts..
  • Word count

How Does Plagiarism Checker Work?

The plagiarism checker detects the copied content. Some checkers are also able to detect plagiarism by paraphrasing. It works to check the duplication. It provides results in a few minutes.

After checking the plagiarism, it shows the link of plagiarized content. The plagiarism checker works as a safeguard for writers against accidental plagiarism.


In this article, we understand plagiarism and its various types. We read how plagiarism affects any content and some common types that people mostly resort to. 

The method of checking plagiarism is discussed in this article as well. Some easy steps to avoid plagiarism are written above. If you follow those steps, you can easily check plagiarism in content marketing. 

In the last topic, we discussed the working of a plagiarism checker. 

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